Art
Now collaborations have become culture’s favourite marketing language: brands teamed up with independent writers, convenience stores became fashion labels and pop stars continued to surprise with merch. We collected 7 hype collaborations worth knowing this week.⠀
Culture
The week’s most surprising collaborations: from a project with OpenAI to a Minion in central London
Art
Or how to dress for the Met without looking like museum merch.
Culture
Flying Tiger X RuPaul Drag Race It’s going to be really tough to act fast and catch the latest collaboration between Flying Tiger and RuPaul’s Drag Race. This is the project we needed: a brand with colourful products and a show that brings pure joy to its audience.
Culture
Cultural updates you didn’t ask for but need.
Fashion & Beauty
Owning luxury items like a Gucci belt or Balenciaga sunglasses is less about the actual items and more about the status they confer. It's a game of "look at me," where your accessories shout about your wealth louder than words ever could. It's not
Art
Collaborations between brands and artists have become so popular that if you type “collaboration”, you can see dozens of publications every hour, and it seems that this stream will never stop.
Fashion & Beauty
And yes — if I had a pound for every Margiela in a show, I’d be funding the Barbican myself by now.
Fashion & Beauty
Collab highlights of the week
Fashion & Beauty
I love walking around London retail with intent — especially when it's less about pushing product and more about making a cultural statement.