9 WEEKLY HYPER COLLABS. 09.08.26-15.08.26

Macys X Disney 

This year marks a major milestone for the iconic Macy's Thanksgiving Day Parade — its 100th march down the New York City route.  Disney and Macy's have teamed up for an exclusive capsule collection inspired by the all-new Sorcerer's Apprentice Mickey balloon. The 30-piece limited-edition lineup spans clothing, collectibles, home goods and toys, with collaborations from brands including Citizen, Crocs, Hallmark, Loungefly, Super Smalls and Swarovski. 

CHRISTIE’S × THE DEVIL WEARS PRADA 2

Christie’s is bringing the fashion of The Devil Wears Prada 2 to auction, with costumes and accessories worn by Meryl Streep, Anne Hathaway, Emily Blunt, Stanley Tucci, Simone Ashley and Lady Gaga among the lots. The online auction runs September 1–15, with a public exhibition in New York from September 8–13. 

MARIA SAINTE × CELINE

This summer, Maria Sainte appears on the cover of L’Étiquette — and on the official CELINE account. CELINE’s creative director Michael Rider invited Sainte to draw on the beauty of Domenico Gnoli’swork. The homage is hidden in the smallest detail: in one of her illustrations, a shirt is left half-buttoned, echoing the subtle gesture of a shirt button in one of Gnoli’s paintings.

LIQUID DEATH × FEASTABLES

Liquid Death and MrBeast’s Feastables created Peanut Butter Cup Sparkling Water. This flavour turns Feastables’ chocolate-and-peanut-butter profile into Liquid Death’s signature canned water format. Campaign starred MrBeast inside a biker bar.

KNORR × MEG STALTER

Knorr enlisted comedian Meg Stalter for a campaign built around one very specific culinary offence: bland chicken. Stalter hosted the Knorr Chicken Roast in New York, turning a product demo into part cooking show, part comedy night — and positioning bouillon as an everyday seasoning rather than just a soup starter.

OMEGA × SWATCH solar eclipse 

To mark the total solar eclipse on August 12, OMEGA and Swatch unveiled a special Mission to the Sun – Solar Eclipse MoonSwatch.

Based on the original yellow Mission to the Sun, the new edition adds a black Bioceramic pusher at 2 o’clock — a subtle nod to the moment the Moon covers the Sun — plus a New Moon motif on the caseback. 

BURBERRY × THE HAMPTONS

Burberry is taking over Topping Rose House in the Hamptons for a summer pop-up, bringing its British codes to the East Coast with a curated selection of womenswear, menswear and childrenswear. The hotel takeover also gives visitors early access to pieces from Daniel Lee’s Fall 2026 collection. 

CHANEL × MoMA

For MoMA’s 18th annual Film Benefit, presented by CHANEL, the museum will honour Steven Spielberg on November 12. The partnership continues Chanel’s long-running relationship with MoMA and its support of film culture. 

LOUIS VUITTON × SINGER × PORSCHE

Louis Vuitton and California-based automotive atelier Singer have reimagined two classic Porsche 911s as part of the Maison’s Art of Travel universe. The project brings together automotive restoration, bespoke design, luggage with one car designed by Nicolas Ghesquière.