8 Weekly Hyper Collabs
8 very different ways of mixing culture, fashion, music and design: from Pinterest phone-free bags to cashmere headphones.
Pinterest × Claudia Smith
Pinterest and Claudia Smith brought a phone-free front row to London Fashion Week. Guests at Smith’s debut couture show at the British Museum placed their phones into hand-beaded bags — turning a collection born from Pinterest inspo back into a fully IRL experience.
The Streets × Fred Perry
The Streets and Fred Perry are bringing A Grand Don’t Come for Free into the physical world. The collaboration features four limited-edition shirts inspired by The Streets’ imagery, plus just 11 one-of-one shirts — each dedicated to one of the album’s tracks.
The launch also comes with a recreation of the album’s famous bus stop at Dover Street Market.
McDonald’s Grimace Beanie × London Fashion Week
Grimace made an unexpected appearance at London Fashion Week. McDonald’s launched a limited-edition reversible Grimace beanie, with the purple character showing up around the shows as part of McHappy Day, raising money for Ronald McDonald House UK.
Bershka “Curated by” × Jun Ioneda
Bershka is giving artists the space to put their own worlds onto everyday fashion with its new Curated by project. The first edition teams up with Brazilian artist Jun Ioneda, translating his colourful characters, surreal landscapes and expressive visual language onto a capsule of clothing and accessories.
Donatella Versace × REVOLVE
Donatella Versace is back with a new creative venture — this time with REVOLVE. The pair are launching an independent fashion and beauty business built around Donatella’s creative vision and aimed at a new generation of consumers.
The first products are expected to arrive in 2027.
Thom Browne × Bose
Thom Browne has reworked Bose’s QuietComfort Ultra Headphones with his signature grey cashmere, grosgrain detailing and four-bar motif. Even the carrying case gets the Thom Browne treatment, turning a tech essential into something that looks ready for the runway.
Lakers × TASCHEN
The Los Angeles Lakers and TASCHEN have turned seven decades of basketball history into a coffee-table book. Lakers: An Official History of the Purple & Gold brings together rare photography, artwork, stories and essays exploring the team’s legacy.
Barbour × UNITED ARROWS & SONS
Barbour’s classic Bedale gets a Japanese streetwear update through UNITED ARROWS & SONS. The oversized jacket swaps the traditional waxed finish for colourful nylon, coming in orange, light blue and black while keeping the recognisable British shape.
