Fashion & Beauty

5 WEEKLY HYPER COLLABS. 03.08.26 - 09.08.26

Hiroshi Nagai x Hello Kitty

City Pop Meets Kawaii — japanese illustrator Hiroshi Nagai, the visual mastermind behind the iconic City Pop aesthetic, has teamed up with Hello Kitty for a collection that's pure summer nostalgia. This collaboration translates his signature "West Coast meets retro Japan" vibe into canvas prints, posters, T‑shirts, key holders, and bags . It's a collision of two Japanese cultural icons — one representing global pop culture, the other a defining visual language of an era.

Uniqlo x Irn-Bru

Uniqlo and Irn-Bru are back. The Japanese fashion giant has brought back its sell-out Scottish collaboration, and fans can now customise their favourite Uniqlo pieces with Irn-Bru motifs. It's a love letter to Scottish identity — and a reminder that Uniqlo knows exactly who its customers are.
Launch on Friday, August 7, at Uniqlo's Princes Street (Edinburgh) and Argyle Street (Glasgow) stores .

Jil Sander x Aleksandr Gordeev

Jil Sander's Pre-Fall 2026 campaign features artist Aleksandr Gordeev — a model and creative whose presence adds a distinctly artistic layer to the brand's minimalist aesthetic . Shot by Anuschka Blommers and Niels Schumm, the campaign captures Jil Sander's signature restraint with an unexpected edge . It's a quiet statement, but a powerful one: fashion as art, art as fashion. This collaboration signals a subtle shift towards the artistic and conceptual.

Cordula Ditz x Paloma Wool

Cordula Ditz has turned Paloma wool's Barcelona window into an installation called Fainting — a looped video of archival black-and-white footage of women swooning, accompanied by hypnotic frequencies. It's part of Penélope Archive's curatorial programme, examining how femininity has been visually constructed.

Reese's x Oreo x Lindsay Lohan

Lindsay Lohan is back — and she's brought «The Parent Trap» energy with her. For the first anniversary of the Reese's Oreo Cup, the Hershey Company has launched a celebrity-driven campaign starring Lohan, Amy Sedaris, and directed by Patricia Arquette . The campaign celebrates a product that generated more than $188 million in retail sales in its first year — a mashup that began as a fan fantasy and became one of the most successful innovations in candy history .
The Nostalgia Mashup and a perfect storm of pop culture nostalgia and consumer-led innovation.

7 Questions with Simon Wroe

It’s not spooky season yet, but the ghosts are already back. They’re not here to scare us; instead, they make us reflect on death, grief, and the small, unseen stories of big cities — stories we may not see, but can somehow feel. An interview with Simon Wroe, author of Ghost Month.

The Summer's Not Over Yet: 5 Essential London Walks

Walks we love. The city we adore.

Fundamentally: Who Gets to Belong, and Who Gets to Be Saved?

In Nussaibah Younis’s debut novel, political extremism becomes the setting for a much more intimate story about queer identity, family and the dangerous vanity of believing we understand other people. Some novels announce their importance before the first chapter has properly begun. They arrive carrying urgent politics, the correct

I Filmed the Concert, Therefore I Was There

It is festival season in the UK. At Boiler Room, I watched The Dare and Yung Lean and, like a person with a university education, critical faculties and chronically insufficient phone storage, filmed practically every song I recognised. Around me, precisely what people go to Boiler Room for was taking